Home / Process
How we run · 5 steps

Our process,
from audit to scale.

How we actually run accounts. Five deliberate steps. Same playbook for a furniture brand or a B2B SaaS — the shape stays consistent; the inputs are yours.

  1. 01

    Business audit

    We tear down your offer, funnel, ad accounts and CRM. You get a written diagnosis of every spending leak — before we touch anything live.

    Week 1
  2. 02

    Market research

    Competitor ad libraries, search intent data, customer voice mining, sales-call review. We build a fact base before writing a single hook.

    Week 1–2
  3. 03

    Funnel strategy

    Offer architecture, lead magnets, landing pages and CRM flow — mapped to your sales cycle. Not a template. Not a recycled playbook.

    Week 2
  4. 04

    Campaign execution

    Meta + Google campaigns live. Creatives in rotation. Daily monitoring with a 48-hour iteration loop. Conservative budgets in week one.

    Week 3+
  5. 05

    Scaling & optimization

    Once unit economics work, we 2–5× spend protected by CPL ceilings. Daily monitoring. Quarterly creative refresh. Nothing scales without a kill-switch.

    Month 2+
What's different

Why this process
actually compounds.

01

Data-driven, not opinion-driven

Every decision tied to a metric — CAC, CPL, ROAS, LTV. If it doesn't move a number, we don't ship it.

02

48-hour iteration loop

We don't wait for monthly review meetings. If a creative drops, we ship a fix the same day. Speed compounds.

03

Transparent reporting

Live dashboards 24/7. Weekly Looms. Bi-weekly calls with named owners. You always know what's working.

Ready to start step 01?

Let's audit
your account.

First step is always the audit. 30 minutes. You leave with a written diagnosis whether or not you hire us.

Book A Free Strategy Call →